is a one-of-a kind book for retailers, designers, sales associates, store managers and anyone else for whom shopping is part of their everyday life. This thoughtful look at the relevance of shopping, and the places created to do it, crosses centuries and continents, wireless networks as well as the human brain's intricate landscape.
More Than Getting Stuff - Shopping as a Social Paradigm
Boyhood and Believing
Trade routes, the Agora and Malling of America
Ideas and Commerce – A Convenient Connection
3P's – Product, Price, Place, and People
The Social Contract
'Place' vs. 'Space' - Experience Making
Closets vs. Kitchens
Rituals - I Shop Therefore I am
The Rites of Purchase
Shopping is an Embodied Experience
Participation is Key
The Media and The Message
Open for Business – Crucial Times
Cast Members – Animators – Mirroring Receptivity
Bedtime Books and The Water Cooler
The Hero Shopper
Departure – Something Missing
Initiation – Adventures in Shopping
Return – Bringin' Back The Goods
Stories and Mental Models
Simulations – As If
Telling Stories In-Store
Visual Stories as a Strategy
Stories vs. Data Dumps
"Homo Ludens – Man the Player"
Shopping and Play
The Essential Features of Play and Shopping
This Is Your Brain On Shopping
The Decade After the Decade After the "Decade of the Brain"
The Emotional Brain
Just Who's 'Minding the Store' Anyway?
Super-highways, Country Roads and Cow Paths
Getting to Know You
Three Pounds of Tofu
"Brainametrics" – Brain Facts 101
Evolution and The Developing Brain (or The 100, 000 Year Old Brain)
How Brain Cells Communicate
Fire Together Wire Together
From Synapse to Stores
Growing up Digital
Your Brain on Google
Are College Students are Less Empathic Than Their Predecessors?
The Shopping Brain - It's All a State of Mind
Consciousness in the Shopping Aisle
The Shapeable Shopping Brain
The Brain is a Complex System
Retailing is a Complex System Too
The Shopping Mind
The "Pleasure Chemical" – Dopamine
Places, Patterns and Perceptions
Learning…It's All a Big Mistake
The Pleasure Rush of Getting a Good Deal
Shopping: The Agony and the Ecstasy
Why Credit Cards Hurt So Good
Using the Card Even When You Know It's Not Good For You
Reading Faces and Feeling Emotions
This, That or The Other Thing – Why Choice is Highly Over-Rated
Left Brain - Right Brain
Life Before Written Language: Communicating in Pictures, Emotions and Gestures
The Rise of Rationality – Plato and Domination By Reason Alone
The Split Brain
Left and Right Hemispheres – What Side Does What
The Language of Texts, Emoticons and Communicating Ideas
Your Shopping Brain in an Omni-Channel Digital World
Continuous Partial Attention and The Re-wiring of Your Brain
Faces vs. Facts and Figures
Shopping in An Age of Distraction
Smartphone Adoption – who's got 'em?
Keeping Up With the Jones'
Apps and Traps
Smartphone Adoption – What Are They Doin' with 'Em?
Shopping on the Go – On the Mobile Device
Mobile Enabled Customers In The Store
Who, What, Where, When and Why?
Loyalty, Trust and Value
TMI OMG ;)! – Information Sharing and The Relationship
The (anti)Social Network - 140 Characters, Emoticons
Chatter that Matters - Communicating with a Millennial
Millennials Like Going to The Store
The Shopper's Mind Extended
Connected World - Connected Brains
Augmented Cognition and Adaptive Interfaces
The Shopper Ecology and The "Buyosphere"
What's the Big Deal with Big Data?
Predictive Analytics and The Predictive Power of Dopamine
Sensors Everywhere – The Sentient Shopping World
Blurring Boundaries - Digitally Driven Sensory Experiences
Kiosks, Video Walls, QR Codes and The "Holodeck"
QR Codes, Augmented Reality and Avatars
Wearing Our Tech
Feeling Through the Screen – Haptic Technology
Creating Right-Brained Shopping Experiences in a Digitally Driven World
'Making' is intrinsic to Us All - Engaging Our Need to Create
The Market Segment and Brand of 'Me'
The Brand Performance Place
Retailing on the Right Side of the Brain
The Store Will Never Go Away